What are the Benefits of an Affiliate Program?
by MarketingFind.com
Developing an affiliate program is no small task. It requires a dedicated program manager, financial investment, a solid strategy, and a focus on finding and keeping the best affiliates. Done right, it can bring a number of benefits.
Win-Win Situation
You do not pay the affiliate until he/she has delivered the desired outcome and the affiliate makes money without having to worry about orders, inventory, shipping, or customer service.
Lower Customer Acquisition Costs
According to McKinsey and Company, average customer acquisition costs for television advertising can be approximately $230 CDN; for a specialty magazine the cost is around $125 CDN. Affiliate customer acquisition costs average approximately $70 CDN.
Improved Exposure and Brand Awareness
Affiliates have access to a large pool of clientele in markets that you may not be able to effectively reach through traditional marketing methods. If you have a large base of affiliates your exposure is increased more.
Reduced Marketing Costs
Gaining access to new markets is an expensive undertaking. Affiliates provide access to potential clients. You simply find the affiliates that have access to the markets you are interested in.
Better Reach
Affiliates can sell your products and services through various means including banner ads, text links, rich media, or through a newsletter. Utilizing these various marketing methods is important since some forms of online marketing, such as banner ads, are easily filtered by software or immune to potential customers.
Business Focus
While affiliates do the pre-selling, you can concentrate on other aspects of your business such as product research and development.
Measurable Results
Since you pay for performance it is much easier to measure and predict customer acquisition costs. Affiliate marketing management software also enables you to identify trends in your program and provide you with data that can be used to improve your strategies.
Author
MarketingFind.com - The Complete Internet Marketing Resource
http://www.marketingfind.com
MarketingFind.Com is your exclusive resource for Web marketing - combining review of emerging trends, in-depth exploration of industry participants and unique approaches for developing effective marketing strategies. From practical 'beginner' guides and thorough coverage on topics that interest you, to timely and information-rich articles and access to proprietary technology that will help you find the best possible partners – you have reason to visit MarketingFind regularly and keep up-to-date on the Web marketing arena.
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