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What Is Affiliate Marketing & How Do I Get Started?

by Ben Ellis

Kolimbo is an affiliate network that incorporates a large variety of merchants. As an affiliate, YOU can join these programs and promote them to earn commissions.

You can earn commissions by referring customers that buy products or services, or by referring visitors that complete a certain action on the merchant's website, eg. signup for membership, complete a form/survey, download something, etc.

So, affiliate marketing is about users like YOU, sending referrals to merchant sites and then gaining commissions if those visitors complete a certain action.

If you're still not sure what affiliate marketing is, you can find a load more definitions here - Google Search.

So How Can I Send Visitors To Merchants?

There are basically 3 ways you can start sending visitors to a merchant as an affiliate;

  • Website - the most popular and obvious method is to create your own website. Takes time to build a website and produce content to make it interesting for visitors, which is vital to generate referrals.
  • Newsletter - most programs allow you to place affiliate links in your newsletter to help generate traffic. This does NOT mean you can send unsolicited SPAM emails though!
  • Pay Per Click Search Engines - some programs will also allow you to place bids on Pay Per Click Search Engines (PPC) so you can drive referrals to their site. You don't need to build a website or get a newsletter started but you do have to pay for every visitor.

How Do I Get Started?

First you need to know what kind of merchants you want to join. Don't just join every merchant you come across. Figure out what merchants your visitors would be interested in and then select them.

Plastering your site with irrelevant merchants doesn't help you earn commissions, plus it makes your website look bad. Have a few select merchants that are relevant to your visitor's interests.

Once you have found a merchant you like, you then have to click on Sign Up with your Kolimbo One Click Signup! - review the Affiliate Agreement and then check the box - then click on the grey Signup Button. You will then receive a confirmation page confirming that you have just joined a merchant.

The next step is to now get a link to place on your site.

On the left hand menu you'll see a menu item called 'My Link Builder' - click on this link, then you'll see another option for 'Get Links' - click on this too.

Now you'll have a few options to help you narrow doen the search for links. The easiest way to get links for a specific merchant is to simply choose the bottom drop down box called 'Specific Merchant'.

You'll now see a list of different links for that particular merchant. Have a look through them and choose which one you'd like to use. Once you have chosen one, click on the 'Get HTML' option. It will open up a pop up box with the code you need (along with some other options if you require them).

The code will probably look something like this:

Text Link Code
<a href="http://www.myaffiliateprogram.com?kbid=1001">Click Here</a>

Banner Link Code
<a href="http://www.myaffiliateprogram.com?kbid=1001"><img src="http://www.myaffiliateprogram.com/u/a/images/banner3.gif" border="0"></a><img src="http://www.myaffiliateprogram.com/u/myap/showban.asp?id=1001" border="0">

Simply copy all the code in the text box and then paste it onto your page where you want the link to appear. Once done, save your page and then upload it to your website. Now when you view your webpage, or newsletter, you should see the link appear.

If you are looking for links to use in the Pay Per Click Engines, then you should only search for text links, as the PPC engines do not display banners in their results.

Moving Forward.

Once you know how to add links to your pages then you need to learn more about where to place your links, how to make landing pages, how to build your website so you can include more merchants and increase the opportunities to earn commissions and a whole lot more.

The Training Center here at Kolimbo, along with the 30 Tips email, has a lot information for you to learn these things, but a lot of knowledge is learnt by actually doing things and experimenting.

Author
Ben Ellis http://www.kolimbo.com
Ben Ellis is the webmaster for Kolimbo and the affiliate program manager for the KowaBunga! affiliate program, aswell as performing other marketing related functions for KowaBunga! Technologies.

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