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"Do You Really Need Testimonials at Your Site?"by Jim DanielsI get this question a lot. And frankly, I've never been a big testimonial guy. Well, until recently. If you've ever wondered about the effectiveness of testimonials, this issue should clear any doubt in your mind. (Not only will you see some testimonials throughout this issue, you'll discover the secrets to using them effectively.) As most of my subscribers know, I develop and promote Internet marketing products and services. And this is a niche that is, well... somewhat crowded. Heck, just do a search at google.com for "internet marketing expert" and you'll find more than nine million (yes, that's 9,000,000) web pages listed. But how do you portray an image of trust online when customers can't see you or shake your hand? Simple. You let your other customers do the talking. Here's a perfect example... Even the GIANTS realize the value of testimonials... Go to amazon.com - one of the web's largest Internet-only based retailers, and look for any product you might be interested in. When you get to the product page, more than likely you'll find one thing prominently displayed... Real letters, like this work wonders... Simply put, a few good customer testimonials can increase sales literally overnight. How do I know? Last Friday I posted a bunch of those testimonials at my site and saw my conversion rate increase by 30%. Overnight. The site where I experienced an overnight increase in conversion rate can be viewed at ezWebBusinessBuilder - notice how I worked the testimonials into the copy. They not only help answer potential customers' questions, they flow with the copy as well. And yes, even I was surprised at how effective they were. I've never been a big fan of blending testimonials into copy, but that little experiment convinced me that I was stubborn about that for far too long. If you are not using plenty of testimonials at your site already, I suggest you start. If you don't have any, just drop your customers a line and ask them what they thought of X product or Y service. If you've been in business any length of time you surely have some happy customers who would be willing to write letters like this... And if you're brand new to business, fear not. You WILL get testimonials. I suggest you use a follow-up autoresponder to contact customers a month or so after they make any purchase from you. You don't need a long questionnaire, just a simple, "what did you think" message will suffice. You'd be surprised at how much a customer will tell you when you leave it up to their own imagination. Here are five tips on using "customer comments" at your website... Make sure testimonials at your site are specific and not generic in nature. Generic testimonials are not as believable as detailed comments. So ask your customers to elaborate on their comments if possible. Be sure to get permission from your customers to use the testimonials. Include the customer's full name and geographic location. A good sprinkling of customers across the globe shows that your product/service works everywhere... Use customer comments throughout your websites and newsletters. Set up a whole page of letters like I have here - and then take your very best one or two testimonials and put them on your most prominent pages. I did this recently at my bizweb2000.com home page and saw an instant increase in conversion. Consider the top three or four reasons your potential customers may be hesitant to order. Then post customer comments that address those issues. OK, let's wrap today's tip up with a quick summary... Letting potential clients read comments from your best customers is still the best way to do that. So do it, and do it over and over. You may be surprised at the results. If time and money are tight, grab my new ezWebBusinessBuilder software. It literally shows you how to build a super-successful income machine on the web. ---------------------------------------------- More Affiliate Revenue Resources 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Related Articles to improve Affiliate Programs income ---------------------------------------------- Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages.
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